If your specialty is implementing solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention, this certification could validate your skills and help open career doors.
As a candidate for this certification, you should have firsthand experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Common Data Model, Microsoft Power Platform and one or more additional Dynamics 365 apps. In addition, you need direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.
You also need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.
Skills measured
- Design Customer Insights solutions
- Ingest data into Customer Insights
- Create customer profiles by unifying data
- Implement AI predictions in Customer Insights
- Configure measures and segments
- Configure third-party connections
- Administer Customer Insights
Recommended training for this certification
Exams
- MB-260